Wednesday, 17 April 2013

Crit Feedback/ 17/04/13

Here is the feedback from the crit today:


  • Blog is clear and up to date, maybe add some more labels for design context and design practice.
  • Good to see physical pieces and not just proposals.
  • Swatch Doodle- they thought there was a nice concept. Could consider something time related and the relevance to people to doodling. Normally when people get bored or when they are waiting around. Maybe have an App where people can doodle and link it with a time and place.
  • Really liked the Baked packaging, think it works well. Room for further development.
  • Could develop the concept into something where you can make customised cakes, so choose a flavour, choose an icing flavour and a topping. Mix and match.
  • Make a website and App for Baked concept development.
  • Think about the courier of the cakes, delivered to your door or as a gift.
  • Really crazy cake ideas.
  • Have the courier van like an oven to keep with the concept of the packaging.
  • Make it really interactive and use social media to spread the word.
  • Mock ups for Frui bottles could use foiling or clear bottles with clear stickers.
  • Frui brief think about whether I want it to fresh/ clinical or natural.
  • The Baked logo that is already on the boxes they have said works the best.
  • They found the concept of the Baked brief clear.

We also had a discussion about the possibilities to extend some of the briefs, the guys came up with a lot of great ideas for me to further develop my work. There is a lot of work to be done now and the pressure is on as I now feel that I want to develop briefs to their fullest potential. I am going to try and do everything suggested but this is time dependant and will only work if I make the most of my time.

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