Baked/ Brief Eight

Brief Eight

Brief Eight is Baked

Brief

The brief is to create a range of take out packaging and shop material for a proposed cake shop called Baked. The shop specialises in a variety of baked, flavoured muffins.

Target Audience

The target audience for Baked is males and females between the ages of 16-30. I feel that the brand I am going to create caters to a large target audience. The main things that people look for when buying cakes is price, variety and presentation.

Deliverables

I will be producing small muffin take out boxes, a logo design, proposed shop signage, the muffins, menu, proposed staff uniform and promotional material.