Baked/ Slight change in concept

After having the crit yesterday and getting some really good feedback from the goup, I have decided to slightly change the concept of the Baked brief. The guys mentioned having a website where people could have personalised muffins made to order. The idea would spring from my initial concept but the website would allow people to mix and match flavours of the muffins . At the moment the idea was to have Baked as a small cake shop but the guys said it make it so much more than that.

So heres the plan:

• Baked will continue to be the name with 'How you like cakes' as the tag line.
• They will have a small shop that will sell different flavour variations of muffins.
• They will also have a website where customers can create their dream muffins from a list of ingredients and flavours and mix and match.
• The cakes will be delivered to their house in a specially made Baked vehicle.
• There will be specific uniform for the staff of Baked which I will design.
• The concept of having the muffin boxes as ovens will still be used and this will then be incorporated into the Baked vehicle.
• There may also be an app for the Baked mix and match concept where customers can order from their phone, much like Just Eat.

I now have quite a bit more work to do but all in all the brief will be pushed further and will be a lot more substantial.