These are some initial ideas for the logo of my hair care product brief. After researching into hair care product range logos, it soon came to light that a lot of brands heavily use type as part of their logo with maybe another image element that has much less hierarchy. With these designs I have used sans serif typefaces that are quite smooth and have a low weight. I think it makes the logo feel more feminine and also a bit more high end.
I want my product range to be on the same sort of level as Herbal Essences within the market of hair products, but I want my range to be a bit more fun yet sophisticated.
The logo in the different colours on the other side is the one that I am going to be developing as I feel it works really well. The name came from the idea of a fruit treatment. I tried out using the letter t for bother words by putting them together but it just looked like I couldnt spell or something. So I have moved the frui on top of the treatment, so its easier to understand but when you say it it still sounds like fruit treatment. Genius I think.
I have then used the apple on top as I think an apple is the most common and easily recognised piece of fruit.
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